Targeted
Sallie has a good link about the extent that companies will go to, to gather information on their customers. In this case, it is Target trying to figure out as early as they can which customers are expecting babies, based on items purchased; the birth of a child disrupts parents’ spending patterns, and so it is a prime time for marketers to try to influence the creation of new patterns. Their data collection and analysis, though, is on the creepy side of legal. The best defense is to vote with your wallet, and preferably in cash.
One of my top reasons for switching to cloth diapers* was, indeed, “to keep my husband out of Target.” Considering the money we have saved on gas, and impulse purchases, and new-found “needs”, it has been a very profitable decision.
My midwives haven’t sold our information to marketing lists, so we’ve been spared most of the advertising bombardments that expecting parents usually get.
*Edited to add: This is probably why Target doesn’t sell diaper pins. The one time I was there looking for diaper pins, they had a huge picture of pretty pastel diaper pins in the diaper aisle, but absolutely no diaper pins at all. I almost filled out a comment card for that one. I would have loved to buy colored pins like the ones in the picture, but probably they never even existed outside of Photoshop.