My car is in the shop for some transmission work (yeah, I know, FUN), and in a spectacular display of timing we just donated our previous car to Minnesota Teen Challenge. So I'm carless and my friend Nathan has been giving me rides. Nathan listens to 89.3 The Current, which I don't usually bother with because they are too eclectic and they probably aren't going to play my current favorite guilty obsession songs.
A song came up. Everything is Everything by Booker T. Jones. You may remember Booker T. Jones as the front man for Booker T. and the MGs:
I recognized the organ sound immediately, and looked up at the new foofy radio in Nathan's car, which, though some wizardry, it was displaying the song, 10 characters at a time. It took 45 seconds to display the whole song name.
As soon as I got home I bought the song on iTunes. So there you go Marketers: a little piece of completely uncollectible market data for you.
And for everyone else, here is the song, which rules: